Market and Opinion research
We offer conducting marketing research, market research, customer and employee satisfaction surveys, medical market research, and brand awareness studies. Additionally, we carry out research using CAWI, CATI, and PAPI methods according to the client's expectations.
The cost of conducting research is individually negotiated with each client. This is due to very diverse needs. The price of the study depends, among other things, on the type of research, research methodology, sample size, and complexity of the research.
The time needed to conduct a study, similar to the cost of the study, is individually negotiated with the client and depends on many factors. The quickest results can be obtained by choosing to conduct the study using the CAWI method, as the results can be obtained in as little as 24 hours!
Each survey method has its advantages and disadvantages. PAPI is a traditional survey method that uses paper questionnaires, and it works well for surveying older people and for surveys conducted on site. CATI, or telephone interviews, works very well for surveys in companies. CAWI is by far the fastest survey method and works great for consumer research.
Conducting a study and obtaining results, both for a business and an individual client, provides guidance on what steps to take to achieve the intended goal. Market research shows, for example, what niches have appeared on the market.