Product marketing research
A product or service is the essential instrument used to create a bond between the customer and the enterprise. Therefore, it is a priority to formulate consumer needs for a newly created or modified product or service. Valuable expertise in this area is provided by professionally conducted marketing research.
The purpose of product research
The general purpose of product research is to identify consumers' expectations. Based on the results, it is possible to create a product perfectly tailored to the needs of its consumers, which can significantly influence the development of the entire enterprise.
What aspects can be tested?
Thanks to market research you may define in detail the consumers expectations towards the product's (or service's) price, packaging, logo, name, etc. You can also predict the demand for it, the product's image when compared to its competition, barriers to purchase, and many other issues that may have an impact on the effectiveness of the product or service.