Customer market analysis
Building an interesting and valuable offer depends on the preferences and satisfaction of your customers. Consequently, it is important to know the current customer feedback on the products offered.
When and why should you conduct a customer market analysis?
An analysis of customer preferences and customer satisfaction is recommended when attempting to introduce a product or service that will effectively meet customer needs. Consumer satisfaction is also one of the determinants of a positive perception of a company, and it also increases the chances of re-purchasing a product or service.
Objectives of marketing research
The purpose of shopping preference study is to understand consumer habits and needs. In order to provide information on consumer behavior, a survey of the target groups is carried out. This is a precise study that makes it possible to grasp the recommendations of a strategically important part of the audience. For this purpose it is necessary to establish a detailed image and profile of the target recipient of the product or service. As the result, entrepreneurs can gain the knowledge about what form of their product is preferred by their target customers.